MKT
500 Assignment 1 Part A Your Market Plan
MKT 500 Assignment 1 Part A Your
Market Plan
Introduction:
Avon is the largest direct selling
organization in the world, with approximately 3.5 million independent sales
representatives that span over 100 countries. Avon is headquartered in New York
City, NY and 36, 700 employees. Avon started out as company called
California Perfume Company in 1886 selling only perfume. Avon now has
sales operations in 65 countries and territories, including the United States
and distributes their products in 43 other countries. Their business is
divided up geographical: Latin America, Europe, Middle East and Africa, North
America and Asia.
Avon’s products span three
categories: beauty, fashion and home. The beauty line offers cosmetics,
fragrances, and skin care. The fashion line includes jewelry, apparel,
footwear and children’s products.
Environmental Analysis:
Avon has a longstanding commitment
to managing their environmental footprint. Avon addresses key impacts
across their business enterprise and focus on continuous improvement, with
emphasis on areas that are most important to the company, society and the
planet. Avon has made efforts to reduce the environmental impacts and
they support sustainable building practices. Through Avon’s Green
Building Promise, they are committed to designing and building new facilities,
as well as making renovations to existing facilities, in accordance with the
U.S. Green Building Councils Leadership in Energy and Environmental Design
certification standards (Environmental Sustainability, n.d.)
In 1990 was the first to eliminated
from its product’s composition the CFC gasses (chlorofluorocarbons) gases which
are harmful for the ozone blanket and almost all of their packaging is
recyclable (Palade, 2011).
Competitive Forces:
To read or Download this Tutorial
Please Hit On Purchase Button and Complete Your Transaction
No comments:
Post a Comment