OMM 615 Entire Course

OMM 615 Entire Course

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OMM 615 Entire Course

OMM 615 Strategies Marketing/Advertising/Public Relations

This course explores practical ways to develop organizational communication plans that integrate marketing, advertising and public relations strategies. Emphasis is given to the dynamic process of managerial decision-making required to implement an integrated communication plan effectively in order to achieve organizational goals. Offered online.

OMM 615 Week 1 Assignment Brand Name and Corporate Image

Brand Name and Corporate Image

In a two- to four-page paper (excluding the title and reference pages) explain the differences between “brand name” and “corporate image,” and conclude if these terms are related. Provide examples to support your position.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the course text and at least two scholarly sources from the Ashford University Library.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 2 Assignment IMC Tactics

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics (Chapter 3) and discuss whether or not the tactics are effective, and why.

Your paper should be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 3 Assignment Executional Frameworks

Executional Frameworks

Select an existing product or service. In a two- to three-page paper (excluding the title and reference pages) address the following:

• Describe the product’s or service’s unique selling proposition (USP).
• Create and describe four different executional frameworks using the same USP.
• Describe a fifth framework.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least one scholarly source from the Ashford University Library.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 4 Assignment Consumer Promotions

Consumer Promotions

In a two- to three-page paper (excluding the title and reference pages), describe the seven different types of consumer promotions and use one product to illustrate each of them. Then, choose one of the seven consumer promotions and explain why it is most effective for the product you selected.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 5 Assignment Advertising Research

Advertising Research

As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics.

In a three- to four-page paper (excluding the title and reference pages) describe three academic disciplines that can play a role in advertising research (examples of academic disciplines include psychology, statistics, economics, sociology, information technology, etc.) and explain the unique contribution each discipline makes to understanding consumers and the marketplace.

Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 6 Final paper

Final Paper

To complete the following final paper, go to this week’s Final Paper link in the left navigation.

Focus of the Final Paper

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

1. Provide an Overview/Executive Summary of the marketing strategy.
2. Describe the product or service and desired brand image.
3. Describe the target market, including buyer motivations, demographics, and psychographics.
4. Describe the overall marketing strategy, including positioning strategy versus competitors.
5. Describe a promotions and advertising campaign that includes a description of one advertisement.
6. Recommend and describe a Public Relations campaign.
7. Describe the use of an Internet marketing campaign, including web site and use of email.
8. Describe a direct marketing campaign, including Customer Relationship Management.

The Final Paper

1. Must be 12 to 14 pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:

• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least four scholarly sources in addition to the text, including a minimum of two from the Ashford University Library. Must document all sources in APA style, as outlined in the Ashford Writing Center. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.